In contemporary Indian society, sex is still a taboo, but the Indian adult products e-commerce platform ThatsPersonal analyzed data of more than 80,000 orders and found that in adult products, Indian female consumers seem to know what they want and never stingy treat yourself better.
ThatsPersonal data shows that 38% of adult products orders come from female consumers, massagers are the best-selling, and the most popular role-playing clothing is nurse clothes. Most female consumers place orders between 10am and 1pm. There is no restriction on the age of consumers. Among them, 16% of buyers over the age of 45 are women.
Moreover, if you think that most of the consumers who buy these products are in Mumbai, Delhi, Bangalore and other big Indian cities, you are wrong. Consumers in Baroda, Pune, and Trivandrum in India clearly buy adult products without blushing, and the main buyers are female consumers. The products most purchased by Punjab consumers are arousal oils, while Bhopal consumers are fascinated by scented condoms.
It is predicted that the peak month of adult products sales in India will occur in February (because of Valentine's Day), followed by the traditional wedding season period: from November to February of the following year, the average consumer order value will also increase rapidly. In addition, Dandiya Stick Festival is also the peak sales.
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