I want to open a store, and I am worried that there are fakes in the grocery supply channel! This is one of the most entangled problems for most novice shop owners before opening a store!
In fact, the novice shop to choose the formal supply chain / channel, is the most important; this is also related to the previous choices, such as self-reliance to open the store supply is unknown, choose to join, the channel is regular, unified. However, friends who have just entered the line should not be bothered by the fake problem!
First of all: What is a fake?
The definition of "false" in the Chinese dictionary is: unreal, not original, as opposed to "truth", basic life common sense is informal channel production, imitation and so on.
And why do you make fakes?
Interesting industry - the purpose of fraud is to use the brand to sell products, in the final analysis is to "maximize profits"! The conditions that affect/decisive fraud are: there is a fake "profit space"!
In our lives, fake products are basically famous cigarettes, famous wines, brand-name bags, etc. In front of the smoke/wine/bags, there is an introduction word “well-known/brand-name”, which depends on the brand. Value, a brand-name bag sales of 8,000 US dollars, and fraud costs hundreds of dollars cost / labor, sales price of 3,000 US dollars, nearly 10 times the profit, so let the fake profit margin, this is the said profit margin!
The quote quoted by Marx in the book: "If there is a 10% profit, it is guaranteed to be used everywhere; if it has a profit of 20%, it will be active; if it has a profit of 50%, it will take risks; for 100% Profit, it dares to trample on all human laws; with 300% of profits, it dares to commit any crime, even the danger of twisting the head."
Therefore, in the economy, the higher the selling price of the product market is than the cost of fraud, the bigger the living space of the fake goods!
Returning to the industry - in the sex toys industry, fakes are a topic that can be circumvented for the simple reason:
There is less profit margin for product fraud: the wholesale price of most fun products ranges from a few yuan to tens of yuan, and the cost of fraud is almost the same as the wholesale price of the product, so there is no room for profit, so most of them will produce it themselves without worrying and tangling. !
Frequently asked questions:
1. Is there any fake in the sex toy industry?
Certainly, generally concentrated in well-known brands, more obvious is the sleeve industry, generally ordinary domestic sets, wholesale price is 2-5 dollars, and well-known brands, wholesale price is about 15-30 dollars, so this is how many Double profit margins, it is not surprising that there are fakes.
How to identify:
(1) Key: not greedy and cheap, refer to the wholesale market, online wholesale platform average!
(2) If it is a network platform, communicate directly with the owner/seller, and the basic question will be told!
(3) Select the brand authorized store, generally in the online procurement platform, when searching for a specific brand, it will display “some franchise”, and the brand will also issue a power of attorney! and many more.
2. The profit space of well-known brands is too low. Can you replace them with imitation goods?
Imitation goods are fakes!
Give advice to all newcomers if you want your store to be longer! Please remember a principle that “the machine pays attention to the after-sales, the source of goods pays attention to the quality”, and don’t use the price as the measurement standard, because the market and the network are all open, all prices are basically transparent, there will be many price differences without it!
In particular, some high-end users, in more than ten sets, are willing to spend more money to choose a well-known brand, the first is the demand for quality of life, is true or false, one knows! At the same time, this kind of customer is the "golden master" of your store, which is the main consumer of other products in your store! So you have to know how important it is to mine and cultivate their secondary consumption!
In order to pursue profits, the use of fakes instead of genuine products, customers can be deceived once again can not be consumed. The operation mode of self-restraint is not conducive to the long-term operation of the store, and will also accelerate the decline of the store!
Tips: The general plot of fraud is given administrative punishment. If the circumstances are serious, it is necessary to be investigated for criminal responsibility, so please do not try the law! Create a good / honest shopping environment!
